By David Perritano, Communications and Marketing Specialist

It started as a casual conversation and photo-op at this year’s Ice Cream Social. Now that snowball may have created an avalanche. Rosie McDonnell, a ninth grader, and her friends sat around a table in the Student Commons posing for the camera when we began to discuss the future of social media use at Holy Names and how students could become more involved in the process. Her proposal: “you should start a club.”

That’s exactly what we’ve done.

In Communications Club, we discuss the power of communication through digital means, and how we can harness it to showcase the Holy Names experience to an outside audience.

Who is that audience? That question was posed in our first meeting. Right away, our members knew the answers. “Parents!” “Students!” “Young girls!”

What is our goal in creating content for this audience? “We want people to come to this school!” Survey says: number one answer! We also would have accepted “parents love knowing what their children are doing in the classroom/on the field.”

Immediately after our first session, emails came in with ideas: Instagram Q&A sessions with a student, a visit to a classroom where they are breeding butterflies, and even plans for #AllinforAHN in 2023!

Makayla Mackey, a senior, who is also a fountain of social media expertise and ideas rescinded one of her pitches as “that was trending last week, so we can’t use that anymore.”

These girls get it.

They know the power they hold in the palms of their hands, and they know they are part of something special here at AHN. Most importantly, they are eager to share it with the world so others can come experience the same academic and athletic joys.

Did I forget to mention what they’re most excited about? We’re now on TikTok! Our first video is coming soon. Follow us at @holynamesalb.

No one knows what makes Holy Names the premier all-girls learning institution in New York State better than our students, and we can’t wait for you to see what they come up with!

David Perritano

Communications and Marketing Specialist